The Prime Consulting cooperates with Formula Life

Partnership of the companies led to establishment of Formula Life Azerbaijan.

The Prime Consulting works with various companies, government, embassies and chambers of commerce to set direction and design, and to implement a sustainability strategy that drives business value and benefits the company and stakeholders alike. Formula Life is a digital/physical media brand, HQ in UK, that focuses on luxury lifestyle around motor sport, especially Formula 1. During the preparation of Formula 1 races in Baku, Azerbaijan, Formula Life magazine became a client of The Prime Consulting in order to successfully develop a strong presence in Azerbaijan. As a partner and client of The Prime Consulting, Formula Life gained access to a powerful global network of member companies, thought leaders, peers, and stakeholders – all focused on creating viable sustainability solutions. Formula Life Baku edition magazine was successfully released during the F1 races, which were held with a great significance. Later, this corporate relationship evolved into a strong partnership between two entities, which led to establishment of Formula Life Azerbaijan.

Mainly, there were three fields of activities that drove Formula Life project to significant success and led to establishment of Formula Life brand in Azerbaijan.

Since The Prime Consulting cooperates closely with Formula 1 management (FOM) and various teams of Formula 1, one of the main activities of the company was the promotion and distribution of Paddock club tickets, the only VIP hospitality package in Formula 1. Moreover, apart from the sales of Paddock Club tickets, The Prime Consulting with the help of affiliated firm, The Prime Travel, provided tourism services to clients such as arrangement of Azerbaijani Visa, purchases of flight tickets, hotel reservations, etc.

Baku edition of Formula Life magazine was successfully issued and during one month period of preparation of Formula 1 races, all copies of the magazine were distributed in prime locations of Baku such as restaurants and lounges, hotels, business centres, etc. Content of Baku edition of Formula Life magazine included the history of the race, information about the street track of European GP (Azerbaijan), and general intelligence about Baku and Azerbaijan, namely sightseeing locations, favourable restaurants, hotels and shopping centres.

One of the most important features that drove whole project to success was event management. The Prime Consulting along with Formula Life arranged different private dinners, corporate receptions and informal after parties. Several corporate receptions were organized by the Prime Consulting along with Pasha Bank that ended up with favourable outcomes such as meeting new business people, having corporate discussions about future projects. One of the most significant events was held 16th of June in Boulevard Hotel Autograph Collection. This event was hosted by the Prime Consulting along with British Embassy and Formula 1 management dedicated to Queens Elizabeth’s birthday.

All of these activities and ability of doing efficient work are considered as the key features of success that further led to establishment of world famous Formula Life brand in Azerbaijan.


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